Family Dollar’s New York Fashion Week Takeover

Tom Ford, Claudia Li and Yeezy weren’t the only ones that ripped the runway at New York Fashion Week, Family Dollar slayed, too!

In its own unique New York Fashion Week takeover, Family Dollar partnered with Unilever, Google and YouTube to create a day of healthy, beautiful experiences that were all about taking care of YOU!

A leading manufacturer of home and personal brands, Unilever gave us the scoop about some of their new products, including Degree antiperspirants and fragrances for women with motionSENSE technology, Caress Endless Kiss and Caress Passionate Spell body washes, and TRESemme Beauty-Full hair care products. And where can you find these new products and other trusted Unilever brands? At Family Dollar, of course!


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We started our Family Dollar Takeover in Hip-Hop zen formation with A Tribe Called Sweat yoga class at Y7 Yoga Studio in the SoHo section of New York City. A never-before-experienced blend of hot yoga and hip-hop beats and songs, A Tribe Called Sweat puts a special twist on an age-old practice. While Hip-Hop beats may initially seem like an unlikely background for Vinyasa yoga, the music infuses you with an energy that helps you move through each pose or flow. While the lyricist flows, your sequences flow!



In the afternoon, we visited YouTube Space New York, the New York City headquarters of YouTube in the West Chelsea area of New York City. The 20,000 square-foot office space opened in 2014 to give YouTube producers with 5,000 or more subscribers a free place to create.


This super high-tech office space includes enclosed sound stages, editing bays, makeup rooms, audio suites, master control rooms, a voiceover recording room, a screening room, lounges, and a room full of cameras, lights, booms, and other production tools you can borrow. Talk about soup-to-nuts video production! Oh, and there’s also a 1950s-style diner setup in the space. Happy Days, anyone?



Our next stop was Google’s New York City headquarters, which happens to be right across the street from YouTube’s headquarters. The $1.9 Billion, three million square-foot building the company bought in 2012 is the old Port Authority building and it has elevators big enough to hold a tractor trailer!


The office is quirky and playfully designed and features many unexpected touches that scream “New York.” A part of it is creatively designed as a New York City block, complete with a subway grate and a fire hydrant. Another part of the office features a yellow taxi wallscape and a giant New York City subway map. There are lots of creative meeting spaces and two of the office’s conference rooms are designed to look like small New York City apartments. There’s even a downtown New York City skyline wallscape, depicting what you’d see if you knocked out the wall the image is on.

A hallway inside Google's New York office (Photo courtesy of Wall Street Journal)

A hallway inside Google’s New York office (Photo courtesy of Wall Street Journal)


Williams hanging out on a funky chaise in one of Google’s lounges.

But none of the day’s activities upstaged the whole reason we were there with Family Dollar in the first place—New York Fashion Week! After a backstage VIP tour, we got our “model on” in the TRESemme lounge with hair and makeup services, then we took our front row seats at the Marissa Webb fashion show in the Skylight Clarkson Square. Webb, formerly the creative director of Banana Republic, showcased her Spring/Summer 2017 line, classically feminine pieces that can easily go from conference room to cocktails. Werk, Marissa!


Getting primped and primed in the TRESemme lounge our favorite Keratin line which you can get via Family Dollar on sale.


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So whether it’s New York Fashion Week or just another day to slay keeping saving money with Family Dollar, feel dry and confident with Degree antiperspirant, stay fresh all day with Caress body wash, and use TRESemme hair products to give your hair that runway bounce and shine.


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About The Author

I’m Aniesia Williams and I’m the branding expert who thinks, “It has to be a better way than this and I’m going to find it.” My superpower is creating experiences with incredibly effective communication. That, and I love almonds.

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